Calgoo launches ‘In-Calendar Marketing’
On their blog Calgoo writes:
We’ve just launched a new product and service called Calgoo In-Calendar Marketing™. In-Calendar Marketing is the world’s first marketing concept that allows businesses to deliver targeted, opt-in marketing messages directly into the calendars of those that subscribe to their offers.
A very interesting and promising concept! Calgoo went live with teetimes.net. Easy for customers to book tee times and great for teetimes to sell their empty slots. Calgoo is absolutely not the first who came up with this concept. In 2006 (over 2 years ago) we came up with the same concept. We called it calvertising and indeed it proved to be a very effective way of reaching customers.
(4 votes, average: 3.50 out of 5)
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on September 1st, 2009 at 10:58 am
Did you know it’s possible to create a near perfect buying environment and virtually eliminate competition in your opt in marketing plans?